Configura unveils new exhibition booth, launches new CET Designer® logo at NeoCon 2011

June 10, 2011

Configura launches a redesigned logo for its award-winning CET Designer software and unveils a new exhibition booth at NeoCon 2011.

The CET Designer logo along with two other Configura software product logos were redesigned to coordinate with an overall corporate rebranding.

The logos’ redesigns intentionally simplify the identity and “pop” against a white background.

“The look is very Swedish,” Configura Vice President of Sales & Marketing Johan Bengtsson said. “The message is very modern.”

Configura also has begun using the tagline Simplify to encourage manufacturers and dealers that sell complex furniture systems to make their sales and ordering process easier and more efficient with an all-inclusive solution like CET Designer. To date, such manufacturers as Haworth, Spacefile, Steelcase, Teknion and their dealers now use the CET Designer solution.

The new identity and logo complement a brand-new NeoCon booth that gives visitors a showroom experience. Large-screen, high-definition TVs display the software in action as well as videos of users sharing their experiences. The booth was redesigned by Configura employees who are professional interior designers using – of course – CET Designer.

Visit Configura’s new booth (Space 7-7046) at the NeoCon World’s Trade Fair June 13-15, held at the Merchandise Mart in Chicago, where company leaders from Sweden and the U.S. will be presenting and available for questions.

Configura unveils new exhibition booth, launches new CET Designer® logo at NeoCon 2011

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