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FONTS

OUR TYPEFACES

Geogrotesque

Geogrotesque is a modern sans-serif typeface. Geogrotesque has a geometric and “technological” construction and expression. The rounded finish provides a warm appearance, making the typeface nice and nearby. Geogrotesque is both progressive and personal. The Geogrotesque type family consists of 14 styles, 7 weights (Thin, UltraLight, Light, Regular, Medium, SemiBold and Bold) plus italics.  

  • Always disable ligatures
  • SemiBold is mainly for headlines
  • If you use Geogrotesque for body text, only use Light or Regular
  • Avoid using weights like UltraLight, Thin and Bold
geogr

Typography is one of the most important design elements. It is used to differentiate sections of information such as headlines, subheads, body text and quotes. With typography, it is possible to highlight messages and create a dynamic graphic design.

aa Arial

Arial is a sans-serif typeface, designed in 1982. Arial is also a standard multi-platform font, available to all our employees. The Arial typeface comprises many styles, but we mainly use two of the weights (Regular and Bold) plus italics.

  • We use Arial when we can’t use Geogrotesque
  • Regular is used for body text
  • Bold is used for headlines, subheads and highlighted text
aa_china YAHEI

Microsoft YaHei is a sans-serif gothic typeface created in 1997 by Founder Electronics and Monotype Corporation under commission from Microsoft. The font family originally includes two fonts in regular and bold weights and is included in Windows and Microsoft 365.

  • We use YaHei for all characters and text written in Chinese
  • Regular is used for body text
  • Bold is used for headlines, subheads and highlighted text
aa_japan YU GOTHIC

Yu Gothic was introduced as part of the Windows fonts collection. We use it on our Japanese text on the website.

  • We use Yu Gothic for all characters and text written in Japanese
  • Regular is used for body text
  • Bold is used for headlines, subheads and highlighted text
GUIDELINES

WHICH FONT DO I USE?

GEOGROTESQUE
ARIAL
YAHEI
For anything related to the Chinese language, use the YaHei typeface.
YU GOTHIC
For anything related to the Japanese language, use the Yu Gothic typeface.
WEB
PRINT
WORD
POWERPOINT
EMAIL
VIDEO
CHINESE
JAPANESE