FONTS
Typography is one of the most important design elements. It is used to differentiate sections of information such as headlines, subheads, body text and quotes. With typography, it is possible to highlight messages and create a dynamic graphic design.
ArialArial is a sans-serif typeface, designed in 1982. Arial is also a standard multi-platform font, available to all our employees. The Arial typeface comprises many styles, but we mainly use two of the weights (Regular and Bold) plus italics.
- We use Arial when we can’t use Geogrotesque
- Regular is used for body text
- Bold is used for headlines, subheads and highlighted text
YAHEIMicrosoft YaHei is a sans-serif gothic typeface created in 1997 by Founder Electronics and Monotype Corporation under commission from Microsoft. The font family originally includes two fonts in regular and bold weights and is included in Windows and Microsoft 365.
- We use YaHei for all characters and text written in Chinese
- Regular is used for body text
- Bold is used for headlines, subheads and highlighted text
YU GOTHICYu Gothic was introduced as part of the Windows fonts collection. We use it on our Japanese text on the website.
- We use Yu Gothic for all characters and text written in Japanese
- Regular is used for body text
- Bold is used for headlines, subheads and highlighted text