IDENTITY
CORPORATE BRANDING
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CONFIGURA IS UNIQUE
Our philosophy, people, products and plans for the future set us apart in the marketplace. We strive to convey our unique value proposition – what we offer to the outside world – through our brand. Our company identity helps us to define our brand and how we differentiate from competitors. Use it to position and strengthen the Configura brand and our software sub-brands in the marketplace and community.
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MAINTAIN CONSISTENCY AND REINFORCE CREDIBILITY
Every business needs a strong brand to reinforce credibility and stand out from the crowd. While Configura is unique, we are also growing – adding complexity through language and cultural differences. To create a strong brand globally, we need to embrace these differences while maintaining core consistency between all our offices and messaging.
WHO WE ARE
Configura’s corporate climate is defined by three guiding keywords: innovative, team player and committed. Together, these three qualities empower Configurans to reach their full potential.
VISION
VISION
Become the leading solution provider for communities who design spaces.
MISSION
MISSION
With our community and innovation, we create solutions that transform the way spaces are designed by improving efficiency, eliminating errors and reducing environmental waste.
CORE VALUES
CORE VALUES
INNOVATIVE
Driven by curiosity for new ideas, Configurans invest in inventive and long-lasting solutions.
TEAM PLAYER
Configurans foster cooperation with a prestigeless approach and a strong work enthusiasm.
COMMITTED
Motivated by a shared vision, each Configuran plays an important part in the Configura journey.
Brand Architecture
Configura is the parent brand. It is the base in all communication and the brand promoted to manufacturers and employees.
The software brands are sub-brands. These are promoted to users and dealerships. It is important to separate the parent brand and sub-brands in communication so they are not competing with one another.
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CONFIGURA
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PROFESSIONAL SOLUTIONS
CET Commercial Interiors, CET Kitchen and Bath, CET Material Handling, Spec, Workspace, Notify
- Extensions
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CONSUMER TOOLS
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FOR DEVELOPERS
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EVENTS
CET Experience, CET Awards, Configura Momentum, CET Developer Conference
GLOSSARY
The ultimate cheat sheet to understand Configura lingo and terminology.
Configura’s training program for CET, CET Developer and Catalogue Creator. Training is available in-person, online and self-paced. We also offer free monthly webinars through the Academy.
The collective name of Configura’s data-driven development tool and related solutions. Most often used to create solitary products and enter product data that can be extended with PGC.
Configura’s data-driven development tool to create, maintain and publish a Catalogue.
CET (Configura Extension Technology) is our space-planning software used by professionals in the Commercial Interiors, Material Handling and Kitchen & Bath industries to design, specify and visualize products for spaces. CET is offered as three products tailored to provide value for the commercial interiors, material handling and kitchen & bath industries.
CET Commercial Interiors brings designers, salespeople and dealerships together into one software to design, specify and visualize products for commercial spaces using real products and pricing.
CET Kitchen & Bath brings kitchen specialists, salespeople and businesses together into one software to design, specify and visualize products for kitchens and bathrooms using real products and pricing.
CET Material Handling brings engineers, project managers and salespeople together into one software to design, build, implement and sustain material handling solutions using real products and pricing.
Configura’s programming environment and development tool to create, maintain and publish Extensions for CET.
CM stands for Configura Magic and is a programming language especially developed for PGC solutions. It’s the language used to develop on the CET platform.
Configura offers software solutions that help people design spaces and sell configurable products with ease and accuracy.
Design Studio is a web-based space-planning tool that allows end consumers to lay out an environment using real products and pricing. End consumers can order directly online or send the layout to a salesperson who completes the order in CET.
Universities with interior design programs receive free access to implement CET into the classroom.
Custom to each manufacturer, an Extension is an addition to CET and houses the manufacturer’s products. It incorporates all rules, parts and pricing, and can also enhance the user experience with new functionality or add-ons.
Configura’s e-commerce solution for Extensions, Catalogues and some of our services.
A web portal that connects all of Configura’s cloud-based services. It allows handling of licenses, user and developer permissions, account information, Extension information and royalty payments. MyConfigura is also a community and communication channel provided by Configura.
Parametric Graphical Configuration is a solution development framework for the implementation of quick, efficient, and intuitive graphical configuration software that is customized to specific products and solution domains.
Service and development partners are typically software developers to help build and maintain CET Extensions. Our partners can also help promote an Extension once it has been released.
Workspace is a CAD-based design program. Workspace has taken the best aspects of AutoCAD and turned it into a high-powered design tool, easy enough for everyone to use.
THE STORY OF CONFIGURA
Every brand and business has its ups and downs, but the successful ones push through and stay true to their long-term mission.
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1990 – The birth of Configura, known originally as CadCal Design and OfficeMaker
Sune, Johan and Göran form CadCal Design and begin building a new software application—a space planning tool for component-based products. This becomes the founding cornerstone of the company’s signature Parametric Graphical Configuration (PGC).
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1996 – Well-known Swedish furniture manufacturers help to accelerate our growth
Kinnarps, Sweden’s largest manufacturer of office furniture chooses our software for selling products throughout Europe. This year we changed the name of our software from OfficeMaker to Configura.
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2001 – The initial expansion of our global footprint
Configura begins its move into the North American market by registering a US subsidiary, Configura Inc., in Chicago, Illinois, USA.
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2004 – CET Designer goes live and Configura finds another home in Grand Rapids, Michigan, USA
Midyear, we officially launch CET Designer, with 400 Marbodal kitchen designers in Sweden using the software. Configura opens a Grand Rapids, Michigan, USA office. -
2004 – The commercial interiors industry in the USA takes notice
Haworth, a Holland, Michigan, USA-based, global office furniture manufacturer, becomes our first customer in the contract furniture market on the new CET Designer platform. -
2008 – Additional office furniture manufacturers get onboard
Steelcase launches its CET Designer Extension, dubbed SmartTools. Configura received a Best of NeoCon Gold Award for CET Designer 2.0. We held our first annual CET Designer User Conference in Las Vegas, Nevada, USA.
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2012 – We set our sights on the APAC, further expanding our global footprint
Configura expands operations in Asia, opening an office in Kula Lumpur, Malaysia. This additional location helps us to provide better products, services and support to global customers.
Configura wins "Best of NeoCon Silver" for MyConfigura, our web portal that connects all of Configura’s cloud-based services.
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2014 – CET DEVELOPER IS RELEASED
CET Developer is released. It is a complete and comprehensive programming environment that can be used to produce CET Extensions. By becoming a partner, companies can develop their business and offer consultancy services on the CET platform. -
2015 – Celebration of a quarter-century in business and the official launch of the CET platform
Celebrate 25 years in business and launch the CET platform—a complete development environment for creating CET Designer Extensions and Catalogues. Additionally, we signed another of the world’s largest office furniture manufacturers as a customer, Zeeland, Michigan, USA-based Herman Miller.
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2017 – Expansion into APAC region with a leading commercial furniture manufacturer coming onboard
Opening of our office in Shenzhen, China and signing with Sunon and Novah, two of the largest commercial furniture manufacturers in China.
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2019 – CET EXPERIENCE
We rebrand our User Conference to CET Experience. This year it is hosted in Orlando, Flordia.
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2020 – CET gets an industry-specific makeover
Develop and launch specific environments for our core industries including CET Commercial Interiors, CET Material Handling and CET Kitchen & Bath. Additionally, Configura added Stage and Design Studio.
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2021 – Acquisition brings new expertise and products to Configura
Acquire long-standing partner ProjectMatrix, bringing in 20+ employees and a whole complementary product portfolio. Additionally, Configura wins Best of NeoCon Gold for Stage.