IMAGERY
PATTERNS AND SHAPES
While the individual hexagon shapes mostly represent different products and tools, the holistic honeycomb pattern embodies the full complexity of our company and the platform we provide to our customers.
Did you know that the honeycomb pattern is the most spatially efficient design, leaving minimum wasted space between objects? Our platform and products transform the way spaces are designed by improving efficiencies, eliminating errors and reducing environmental waste.
Looking for icons?
We use icons from Google Material Library.
WITH OUR BRAND, WE AIM FOR:
SIMPLICITYDo not complicate the design. The message should be clear and simple to understand. 
CLEAN SPACEDare to use white space; not every inch of the area needs to be covered. Left-align content rather than centered.
SINGLE ELEMENTSLet one element stand out from the rest – for example, a logo, headline, photo or quote. 
One message Focus on one main message in the same communication. Avoid multiple messages. 
1
Always make sure to use the correct logo depending on the background or color for best contrast.
2
Try to keep things simple with a clear hierarchy and one main message.
3
Photos are powerful and personal and make the content more living. Use Configura approved images and not stock photos.
4
Create effective headlines and promote certain keywords to make them more prominent by adding color.
5
Not every inch of the area needs to be covered. With white space, you get a more overall dynamic feeling.
