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COLORS

How to choose the right color system

If you're unsure, always ask! Please contact the Marketing Team at marketing@configura.com

  • CMYK for printed material 
  • RGB is for digital material 
  • HEX for colors on the web 
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Tints can be used for certain colors.

COMPANY COLORS

The company colors are, together with our company logo and typography, the base in our graphic communication. Black and white are the foundations in our graphical profile. The gray colors are representative of the gray in Configura’s company logo. The blue colors stand for stability and sustainability.

  • If the gray color is used for text, it should always be 100 percent. It can be tinted in different percentages in background plates and graphical elements
  • The dark gray color can be used for background plates and graphical elements. It can be used in different percentages – tints
  • The navy blue color can be used for texts, plates and graphic elements. The navy blue color should primarily be 100 percent
DARK NAVY BLUE

CMYK 82, 73, 57, 72

RGB 23, 27, 37

HEX 171B25

NAVY BLUE

CMYK 90, 50, 0, 40

RGB 0, 77, 128

HEX 004D80

LIGHT GRAY

CMYK 8, 3, 2, 0

RGB 231, 238, 243

HEX E7EEF3

GRAY

CMYK 17, 0, 0, 55

RGB 126, 138, 145

HEX 7E8A91

DARK GRAY

CMYK 24, 0, 0, 80

RGB 69, 80, 85

HEX 455055

DESIGN COLORS

In addition to the company colors, we also have four design colors. We use the design colors in design products such as the annual report, website and at marketing events. Use these colors sparingly and don’t mix too many colors.

CORAL

CMYK 0, 75, 75, 0

RGB 235, 93, 64

HEX EB5D40

ORANGE

CMYK 0, 50, 100, 0

RGB 243, 146, 0

HEX F39200

SHADY GREEN

CMYK 50, 25, 70, 0

RGB 148, 164, 102

HEX 94A466

TURQUOISE

CMYK 70, 20, 0, 0

RGB 40, 184, 206

HEX 28B8CE

PRODUCT COLORS

The product colors are only to be used in the context of the product.

CET CI

RGB 6, 135, 193

HEX 0687c1

CET KB

RGB 66, 182, 106

HEX 42B66A

CET MH

RGB 255, 216, 38

HEX FFD826

STAGE

RGB 91, 209, 217

HEX 5BD1D9

WORKSPACE

RGB 205, 82, 112

HEX CD5270

SPEC

RGB 169,83, 172

HEX A953AC

NOTIFY

RGB 115, 81, 190

HEX 7351BE

CET EXPERIENCE

BLUE

CMYK 100, 50, 0, 0

RGB 0, 106, 179 2

HEX 006AB3

ORANGE

CMYK 0, 60, 100, 0

RGB 236, 124, 40

HEX EC7C28

YELLOW

CMYK 0, 10, 98, 0

RGB 255, 205, 0

HEX FFCC00

BLACK

CMYK 76, 65, 66, 90

RGB 33, 35, 34

HEX 111111

TINTS

The design colors can be used in different percentages – tints. To get the same effect in different colors, you have to adjust them accordingly. Below are examples, a value between 100-20 percent is preferred.

Always ensure black or white text is legible on top of these colors.

CORAL TINTS
ORANGE TINTS
SHADY GREEN TINTS
TURQUOISE TINTS