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COLORS
How to choose the right color system
If you're unsure, always ask! Please contact the Marketing Team at marketing@configura.com
- CMYK for printed material
- RGB is for digital material
- HEX for colors on the web
Tints can be used for certain colors.
COMPANY COLORS
The company colors are, together with our company logo and typography, the base in our graphic communication. Black and white are the foundations in our graphical profile. The gray colors are representative of the gray in Configura’s company logo. The blue colors stand for stability and sustainability.
- If the gray color is used for text, it should always be 100 percent. It can be tinted in different percentages in background plates and graphical elements
- The dark gray color can be used for background plates and graphical elements. It can be used in different percentages – tints
- The navy blue color can be used for texts, plates and graphic elements. The navy blue color should primarily be 100 percent
CMYK 82, 73, 57, 72
RGB 23, 27, 37
HEX 171B25
CMYK 90, 50, 0, 40
RGB 0, 77, 128
HEX 004D80
CMYK 8, 3, 2, 0
RGB 231, 238, 243
HEX E7EEF3
CMYK 17, 0, 0, 55
RGB 126, 138, 145
HEX 7E8A91
CMYK 24, 0, 0, 80
RGB 69, 80, 85
HEX 455055
DESIGN COLORS
In addition to the company colors, we also have four design colors. We use the design colors in design products such as the annual report, website and at marketing events. Use these colors sparingly and don’t mix too many colors.
CMYK 0, 75, 75, 0
RGB 235, 93, 64
HEX EB5D40
CMYK 0, 50, 100, 0
RGB 243, 146, 0
HEX F39200
CMYK 50, 25, 70, 0
RGB 148, 164, 102
HEX 94A466
CMYK 70, 20, 0, 0
RGB 40, 184, 206
HEX 28B8CE
PRODUCT COLORS
The product colors are only to be used in the context of the product.
CMYK 82, 36, 5, 0
RGB 6, 135, 193
HEX 0687c1
CMYK 72, 1, 80, 0
RGB 66, 182, 106
HEX 42B66A
CMYK 1, 13, 93, 0
RGB 255, 216, 38
HEX FFD826
CMYK 52, 0, 16, 0
RGB 91, 209, 217
HEX 5BD1D9
CMYK 0, 60, 45, 19
RGB 205, 82, 112
HEX CD5270
CMYK 0, 49, 3, 35
RGB 169,83, 172
HEX A953AC
CMYK 32, 47, 0, 36
RGB 115, 81, 190
HEX 7351BE
CET EXPERIENCE
CMYK 100, 50, 0, 0
RGB 0, 106, 179 2
HEX 006AB3
CMYK 0, 60, 100, 0
RGB 236, 124, 40
HEX EC7C28
CMYK 0, 10, 98, 0
RGB 255, 205, 0
HEX FFCC00
CMYK 76, 65, 66, 90
RGB 33, 35, 34
HEX 111111
TINTS
The design colors can be used in different percentages – tints. To get the same effect in different colors, you have to adjust them accordingly. Below are examples, a value between 100-20 percent is preferred.
Always ensure black or white text is legible on top of these colors.