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Implementing guidelines for video production can provide numerous benefits for the company, including improved efficiency, consistency and protection of assets.

  • They provide a clear set of expectations and ensure any final products meet the company's standards and goals
  • Guidelines help streamline the production process, allowing the team to work efficiently and effectively, which ultimately saves time and resources
  • Ensure consistency across the company's video content. This works to enhance the company's brand image and certifies videos are recognizable and memorable to viewers
  • Protects the company's interests by setting rules regarding the use of company logos, trademarks and other intellectual property



Lights, Camera, Action!



To ensure that the text or message is clear to the viewer, it is important to consider the placement and use of assets carefully. This includes using visuals that are relevant and easy to understand and ensuring that the assets are high-quality and free of any distracting elements. By paying careful attention to how assets are used and using the assets and template created by the Marketing Team, the message or idea being presented can be conveyed effectively and efficiently to the viewer.


    Lower thirds are graphic elements that are commonly used in videos to display text or images over the lower part of the screen. These elements are typically used to display the name and title of a speaker or interviewee, or to provide additional information about the content of the video.


    Title bars are like lower thirds but are typically used at the beginning of a video to display the title of the video and the name of the company or organization. They can also be used to display the title of each chapter or section within a longer video.


first_page_black_24dp Intro Intros are short segments that are used at the beginning of a video to introduce the content and set the tone for the rest of the video. Intros may include music, animation or other visual effects to grab the viewer's attention and set the mood.  
last_page_black_24dp Outro Outros are used at the end of a video to wrap up the content and provide closing thoughts or a call to action. Outros may include a summary of the main points of the video, information about the company or organization or a call to action, such as encouraging the viewer to subscribe to the company's channel or visit its website  
animation_black_24d2p Transition Always use a crossover transition if the video transitions between different clips. If you cut a clip to reduce its length, use a dip to white transition. A dip to white transition is commonly used to communicate to the viewer that the specific videoclip has been altered to reduce the length.  
closed_caption_black_24dp Subtitles

The font used for subtitles is Geogrotesque Regular with a size of 48. The subtitles need to be white in color with a black shadow using the following shadow settings:

  • Opacity: 100%
  • Angle: 135°
  • Distance: 3.0
  • Size: 6.0
  • Blur: 12
font_download_black_24dp Fonts In line with the company’s brand guidelines, the Geogrotesque font is the only approved font for external publication. Edit to SemiBold for titles and Regular for other text. Read more about our Fonts here.  
workspaces_black_24d2p Icons We use Metarial Icons from Google Fonts. Follow this link for the correct styling.  

Screen recording rules

Before publication all videos and recordings must be reviewed and approved by the Marketing Team. This ensures that all videos align with the company's branding and messaging and helps to maintain a consistent image across all social media channels.

  • The recording resolution must be set to 1920x1080 to provide a clear and detailed image
  • The framerate should be set to 60 frames per second (fps). If this is not possible, then 30 fps is the lowest setting allowed
  • Additionally, the computer being used for recordings must have sufficient hardware to avoid any frame drops, lag, or other quality-degrading effects