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TONE OF VOICE

EXTERNAL COMMUNICATION

Interacting with Configura, CET or any of our other brands is an opportunity to help spread our message and innovations. We encourage employees, partners, users and others to interact with our brands on social media and include us in press releases, advertising and other promotional material but ask you to follow our guidelines.

  • Always use the correct and full name of the brand
  • Use the correct brand and logo for your purpose, view Assets
  • Always be clear about your relationship to Configura, CET or any other brands
  • Use our boilerplates when applicable
external_comm

Reach out to your local Configura office to help with quotes and to give us an update that you are pitching stories to the media.

VALUES

TEXT POLICY

You

Focus on the customer in communication by addressing them directly. “You” is the preferred way to address a customer in our communication. 

We

When talking about the company, Configura, always use a personal approach by writing “We at Configura” or “We”. Try to avoid talking about Configura in third person unless the message is delivered from a third party. 

Confident

Dare to make a statement by choosing bold words in written communication that delivers confidence and conveys forward-thinking. 

Simplicity

Avoid long sentence structures, complicated words and passive tense. Say what you need to say in as few words as possible. 

ONE MESSAGE

Be sure to follow a common theme in your writing. Focus on one main message in the same promotion. Avoid multiple messages. 

Approachable

Write on the same level as your readers, be open to feedback, seek permission and give credit when using materials created by others. 

SOCIAL MEDIA CHANNELS

Join the conversation using the appropriate hashtags:

  • #configura
  • #configurans
  • #cetsoftware
  • #cetexperience
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