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ASSETS

WHICH LOGO SHOULD I USE?

GUIDELINES

It is crucial in our company identity to use our company and product logos accurately and consistently. In this section you will find usage, spacing, and color guidelines.

Our logos are available in the following color systems: CMYK, RGB, PMS. And the following formats: EPS, PNG, SVG.

Always respect the clear space around our logos. Don’t place anything within.

logo_clear_space3

 

  • Is the communication directed toward employees, recruitment, legal document, or trade show?

    If yes, use the company logo.

  • Is the communication directed toward end-users (academy, education program, support)?

    If yes, use a CET software logo.

  • Is the communication directed towards a certain industry?

    If yes, use a CET Commercial Interiors, CET Kitchen & Bath, or CET Material Handling logo.

    If not, use the black or white generic CET software logo.

LOGOTYPES

COMPANY

Configura’s company logo symbolizes stability and long-term partnership.  The logo consists of a symbol and wordmark that together create a whole logo.  The symbol can never be used separately from the wordmark.

The company logo exists in three versions: main logo, black and white/negative.

configura CONFIGURA
configura_zh CONFIGURA CHINA
configura_jp CONFIGURA JAPAN

PRODUCTS

The product logos exists in three versions: main logo, black and white/negative.

cet_ci-1 CET COMMERCIAL INTERIORS
cet_kb CET Kitchen & Bath
cet_mh3 CET Material Handling
stage Stage
design_studio Design Studio
workspace Workspace
spec Spec
notify Notify
cet_dev CET Developer

EVENTS

The event logos exists in three versions: main logo, black and white/negative.

cetx_1 CET Experience
awards1 CET AWARDS
mom1 CONFIGURA MOMENTUM
dev_1 CET DEVELOPER CONFERENCE
THE DO'S AND DON'TS

BRAND CRIMES

The same principles apply to all brands and logotypes. View Imagery for more information about how to use assets and lay out your content.

  • Don’t use unapproved color combinations
  • Don’t use a drop shadow
  • Don’t use the logo on top of complex images
  • Don’t crop the logo
  • Don’t use the logo in text
  • Don’t distort the logo