Configura Announces New Sales Leadership Structure and Appointment of Brooke Snow as Head of Sales, North America

GRAND RAPIDS, MI – Dec 4, 2025—Configura, a global leader in design and specification solutions for the Commercial Interiors, Material Handling, and Kitchen and Bath industries, today announced a new regional sales leadership structure designed to strengthen customer support and align more closely with the needs of its global markets.

As part of this new structure, Brooke Snow has been appointed Head of Sales, North America, effective December 1.

Brooke joined Configura nearly twelve years ago as the company’s first salesperson. Since then, she has helped shape the company’s presence across North America, contributing to its growth from three customers to nearly 300. Her longstanding customer and partner relationships, combined with deep industry knowledge, position her well to lead the region’s sales organization.

Brooke started her Configura journey in 2014

In her new role, Brooke will oversee North America’s sales strategy and collaborate closely with customers, partners, and internal teams. She will also guide the selection of regional industry leaders within the Commercial Interiors and Material Handling sectors as Configura continues to expand its focus across markets.

The new structure establishes three regional Heads of Sales:

• North America: Brooke Snow
• Europe: Pierre Adolfsson
• APAC: Stefan Gustafsson

Configura will also introduce Regional Industry Leader roles to further strengthen industry alignment and customer support.

As part of this transition, Aaron Okkema will be leaving Configura to pursue new opportunities. Aaron has been a valued member of the organization and has built strong relationships with many customers and partners during his time with the company. Configura thanks Aaron for his contributions and wishes him well in his future endeavors.

“We are grateful for Aaron’s work and the relationships he helped foster across our industry,” said Stefan Persson, CEO at Configura. “We are also confident in Brooke’s leadership as she steps into this important role. Her experience and customer-focused approach will ensure continuity and strong support for our partners as we move forward.”

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About Configura

Configura creates intelligent space-planning software for manufacturers, dealers and designers in the contract furniture, kitchen and bath, material handling, industrial machinery, and laboratory and healthcare industries. The company’s software products are used worldwide. Configura Sverige AB, the parent company, is headquartered in Linköping, Sweden, with commercial operations in Grand Rapids, Michigan, USA; Cincinnati, Ohio, USA; Kuala Lumpur, Malaysia; Tokyo, Japan and Berlin, Germany. Founded in 1990, Configura is privately owned, with 275 employees worldwide and annual sales of more than $30 million USD. More information at www.configura.com.  

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