- SOCIAL MEDIA
USING OUR BRANDS
Interacting with the Configura, CET or any of our other brands is an opportunity to help spread our message and innovations. We encourage employees, partners, users and others to interact with our brands on social media and include us in press releases, advertising and other promotional material but ask you to follow the below guidelines when doing so.
GUIDELINES FOR MENTIONING US IN THE PRESS
Here are some of the main takeaways when talking about our brands:
- Use the correct brand for your purpose
- Use the boilerplates below when applicable
- Reach out to your local Configura office to help with quotes and to give us an update that you are pitching stories to the media
Founded in 1990, Configura Sverige AB creates software solutions that help businesses and people around the globe design spaces and sell configurable products in the commercial interiors, material handling and kitchen and bath industries. Configura’s software products include CET Commercial Interiors, CET Material Handling, CET Kitchen & Bath, Design Studio and Stage. Configura also has a growing user community of thousands of designers, salespeople, dealerships and manufacturers around the globe that use Configura’s products. Headquartered in Linköping, Sweden, Configura has grown to six offices with commercial operations in Grand Rapids, Michigan, United States; Kuala Lumpur, Malaysia; Shenzhen, China; Tokyo, Japan; and Berlin, Germany. Configura is privately owned with over 250 employees worldwide and annual sales of more than $23 million USD. Learn about Configura and its products at www.configura.com.
CET is the leading space planning software for people who design, specify and visualize spaces. Configura offers CET as three industry-focused products – CET Commercial Interiors, CET Material Handling and CET Kitchen & Bath – which are tailored for professionals within those industries. Learn more at www.configura.com/products/cet.
About CET Commercial Interiors
CET Commercial Interiors is a Configura software product that brings designers, salespeople and dealerships together into one software to design, specify and visualize products for commercial spaces.
About CET Material Handling
CET Material Handling is a Configura software product that brings engineers, project managers and salespeople together into one software to design, build, implement and sustain material handling solutions.
About CET Kitchen & Bath
CET Kitchen & Bath is a Configura software product that brings kitchen specialists, salespeople and businesses together into one software to design, specify and visualize products for kitchens and bathrooms.
About Design Studio
Design Studio is a web-based space-planning tool that allows end consumers to lay out an environment using real products and pricing.
Stage is a web-based 360-product viewer that allows end consumers to visualize, configure and order products online from any device.
HOW TO USE
This book helps us define how our partners can use our brands. Use this book to position and strengthen the Configura brand and our software sub-brands in the marketplace.
DOWNLOAD OUR LOGOS
Configura's company logo symbolizes stability and long-term partnership. The logo consists of a symbol and text that together create a whole. The symbol can never be used separately but must always be used together with the text.
The company logo exists in three versions: main logo, black and white/negative.
The software logo for CET consists of three specific industry versions. Each version has the main logo, black and white/negative. Always respect the clear space. Don't place anything within.
The CET Experience logo (main and horizontal) exists in three versions: main logo, black and white/negative. Always respect the clear space. Don't place anything within.
Social media guidelines:
- Use appropriate hashtags
- Tag our social media accounts
- Don’t sell your services on our social media channels. Our social media channels are created to first and foremost interact with the public and our users. Feel free to educate and engage in conversation but do not use comments on our posts to sell your products. We want to encourage honest interactions and discussions.