Pushing the boundaries of what’s possible - a bold future shaped by insights and innovation

Can you tell us about the product experience research you’ve done and why this is important for Configura moving forward? 
Evelina: Absolutely! The product experience research for the Commercial Interiors industry is a user-first initiative aimed at exploring the future of working in this sector. We asked ourselves: “What will the experience of using our products be like for people working in the Commercial Interiors industry?”. 

To answer this, we embarked on a three-month research journey led by Audrey and supported by other team members. They visited customers on-site, spending full days observing their work and conducting in-depth interviews and surveys. This immersive approach allowed us to deeply understand our users’ day-to-day challenges and opportunities. 

The outcome is a clear direction for Configura’s future—one centered on people, supported by powerful yet easy-to-use technology. Our vision paints a future where users can focus on their creative and professional strengths while relying 
on our technology to simplify and enhance their workflows.

What do you find most rewarding in your roles? 
Evelina: For me, the most rewarding aspect is the combination of working with incredibly talented team members and knowing that our work can improve someone else’s work life. Since most of us spend a significant portion of our lives at work, having the chance to create products that make daily tasks easier and more enjoyable feels incredibly meaningful. Nothing makes me prouder than receiving heartfelt feedback from users about how our efforts have positively impacted their work. It’s a powerful reminder of why we do what we do.

Audrey: I love connecting things that were previously disconnected. Introducing a developer to a user and seeing them have those “Eureka!” moments when they see something unexpected. Pointing out a tiny tip to a user that will save them hours of work. Workshopping with colleagues from opposite departments and seeing them learn from each other. And fika.

What projects are you most proud of? 
Audrey: I’m definitely most proud of the product experience research we’ve done. I’m so excited to spread the knowledge and let it start to shape the direction of our products. Besides that, I’m always proud of being a part of any project where there 
is a really solid collaboration and trust between designers & developers from start-to-finish.

Evelina: I’m proud of many initiatives we’ve undertaken this year. We launched a new design for CET and conducted extensive research in the Commercial Interiors industry that has helped us shape our new tool ALINE.

How do you ensure exceptional user experiences? 
Audrey: First, listen! Be curious, ask questions, get to know the users —what they like and what they don’t like. When someone brings up a problem they want solved, keep asking, “why?” until you get to the deeper problem. Then you solve THAT.

Evelina: It all starts with understanding the people who use our products. We stay in constant contact with our users through visits, interviews, surveys, and feedback tools to learn about their experiences. We want to understand how they use our products, what processes they follow, what works well, and where we can improve. Sometimes, we even explore tasks they perform outside of our software and ask, ”How can we make our products help with that too?”