A vision comes to life in seconds:
Why Kathy Friedrichsen and her clients love CET Designer®
Seeing the big picture is a big deal for Kathy Friedrichsen and her clients. Being able to render it, print it, close the deal - even better.Kathy is design director for Price Modern, one of the largest contract office-furniture dealers in the United States. Headquartered near Washington, D.C., a huge amount of Price Modern’s work is serving federal government clients.
Kathy started using Configura’s CET Designer tool a year ago after receiving training from Cate Sword .
“The tool is so intuitive - it was a very easy transition from AutoCAD. A day after learning how to use CET Designer, I was showing clients how furniture, fabrics and finishes all would look together, making changes on-the-fly and immediately producing photo-realistic, 3D renderings. I absolutely loved it from day one.”
Kathy says her clients love it too. They can see a vision come to life on screen, in seconds. It’s a virtual tour of their new office space.
“Being able to see how something will look right away, and knowing how much it will cost right away, is huge,” Kathy said. “CET Designer recently won us a new client, they were so impressed.”
Kathy has been designing for more than 18 years for both government and commercial clients. Expectations for fast delivery have become extremely high in both the public and private sectors. She said few clients today are willing to wait the upwards of two weeks that ‘traditional’ rendering can take. With CET Designer, they don’t wait.
Price Modern designs for large installations – often, office spaces of 1,000 stations or more. Kathy, and the designers who report to her, use CET Designer on the front and back ends of the design process. For their Haworth clients, they use CET Designer’s Canvas extension, which Configura created specifically for Haworth products.
Price Modern designs for large installations – often, office spaces of 1,000 stations or more. Kathy, and the designers who report to her, use CET Designer on the front and back ends of the design process. For their Haworth clients, they use CET Designer’s Canvas extension, which Configura created specifically for Haworth products.
“It’s wonderful for designing office clusters. We use it when we first sit down with clients and we’re getting a feel for direction. They can start seeing how a space might look. Plus, it’s rules-based: We create workable configurations right from the start.”
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