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How Parametric Graphical Configuration Solves the Problem of Complex Selling

In this paper, we:
  • Discuss the challenges of selling complex, configurable products;
  • Explain the competitive advantage of using a Parametric Graphical Configuration (PGC)-based software solution to solve the problem of complex selling; and
  • Explore how to strategically introduce and successfully implement PGC-based software in an organization.

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