Sales and design melt together – true or utopia?
May 26, 2010 / Written by Johan Lyreborn
Have you asked yourself the question if a sales person can do design and if a designer can do some sales? I have and Yes, why not! Maybe not in all situations but definitely, Yes, for smaller and standard straight forward projects, Yes.
The whole idea that sales have to communicate customer needs to designers is inefficient, slow, and costly and does not go in line with modern fast service ambitions. Can you imagine a customer waiting a week for a proposal that a sales person could do together with the customer in an hour? I guess and hope you say no!
What we need is;
- Managers that lead
- Sales people that learn design and practice design
- Designers that learn sales and practice sales
I can see that this is fundamentally against how many work today but the question is if we can stop it or if we even should try to stop it?
I think the benefits are great and we can’t stop it!
What do you think?
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Submitted by Anonymous (not verified) on May 28, 2010 - 10:30pm.
This topic is very interesting to me. Some of the most effective sales people I know have a design degree and the accreditations that go with it. The ones that don’t typically have been in the industry for so long they could design if needed… and/or do anyway! The application of a little creativity can be good in any aspect of life.
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Johan Lyreborn
johan [dot] lyreborn [at] configura [dot] com (Contact)