Collaboration will improve your work

Jeremiah Owyang, a well known web strategist, writes in his blog about support communities, and how these platforms are about to change. He means that now is a time where there are a lot of opportunities to start using these communities in a way that will strengthen both the value for the users and the strength of the brand of the company that runs the community.

I think that an important thing is to see the users’ needs and create the community from those needs: “Community members first, company second”, as Owyang put it. This means that it should be easy to use and easy create content, from a user’s perspective.

By collaborating you can get ideas from other people and develop a wider knowledge about your work and possibly also increase the speed in your daily work. We are trying to see what our customers want and do things from that. Hopefully we can take advantage of the creativity you as a user of our software’s have and do something unique of it.